The Red Shoes
So I saw a pair of red shoes advertised on Facebook. Followed the link to the merchant and put them in my cart, but didn’t buy them. I was ambivalent about whether I really needed red pumps. Even if they were only $19.99. Then the algorithm showed me the same shoes, over and over, on Facebook and Instagram. No surprise there. And then I got an email asking if I still wanted the shoes. Funny thing, though. All of the ads are from essentially the same company— it’s one website with multiple tabs— but with different prices for the same shoes. And the email offered the shoes at a price that wasn’t in any of the ads. Here, take a look. Yeah, I bought them for $16.99.